Virtual Training live with Jim Lutes
April 25 & 26 9 a.m. to 4 p.m. PST
Let Me Ask You Something...
How many more events are you going to host
where you hope people show up?
How many more launches are you going to run
where you pray the seats fill?
Jim Lutes has beginner speakers to
industry pros reaching out to him from
all over the world asking
'How does he do it?'
Because hope is not a strategy.
And tactics without identity
are temporary.
That’s the difference.
Most speakers are chasing funnels.
They’re tweaking headlines.
They’re copying ads.
But the speakers who call me privately?
The ones from around the world asking,
“How are you filling rooms like this?”
They’ve realized something deeper.
It’s not the tactic.
It’s the identity behind the tactic.
When your identity shifts…
✅Your positioning sharpens.
✅Your messaging lands differently.
✅Your certainty becomes magnetic.
And suddenly —
you’re not convincing people to attend.
You’re attracting them.
There’s a reason some events are standing-room only…
And others echo.
One speaker hopes to be chosen.
The other positions themselves as the obvious choice.
That’s what Identity Shifting does.